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We welcome our new colleague in the sales team

We are excited to introduce our new Sales Manager Alexander Foged Genadri, who will be responsible for sales to the middle-eastern market

Roll-o-Matic’s continuous growth has made it necessary to enlarge our sales team. After a careful hiring process, we have found the right person to join us and assist our customers in the Middle East.

Alexander Foged Genadri was born in Beirut, Lebanon, son of a Danish mother and a Lebanese father, and has, so to speak, one foot in each culture. He grew up in Lebanon, and lived in Denmark for 9 years, where he studied International Business. After he finished his education, he moved back to Lebanon to manage the family business.

In 2011 Alexander sought new challenges and changed to a job as Sales and Marketing Manager at a medium-sized company. Alexander lived in Ecuador for a year, where he managed the cooperation between production and sales workforces, and handled airfreight transportation. Back in Lebanon, Alexander continued coordinating activities in Ecuador and Lebanon, and was responsible for the implementation of new plans and strategies and for entering new markets.

Now Alexander has decided to come back to Denmark and start working in a new field of business. He started at Roll-o-Matic in October 2015, and he is using the first weeks to follow the work in the production and learn about Roll-o-Matic equipment: “I have followed my colleagues in the production and have already learnt a lot about the machines. But there is, of course, at lot more to learn. Fortunately, everybody has been very helpful and willing to tell me all about the equipment. It feels like one big family. And it’s nice to see that everybody here is proud of what they do.”

Alexander speaks Arabic, Danish, English and French fluently, has good knowledge of Spanish, and basic communication skills in German. He looks forward to the exhibition Saudi Plastics & Petrochem in Riyadh in January, where he will have the chance to meet many current and potential customers.

Roll-o-Matic’s Managing Director, Birger Sørensen, is confident that Alexander and Roll-o-Matic make a perfect match: “Alexander speaks many languages, is used to work with export and to interact with people from different cultures. I have no doubts that he will fit perfectly in our sales team.”  



Roll-o-Matic A/S

Damsbovej 12

DK-5492 Vissenbjerg


+ 45 6611 1618


Roll-o-Matic Inc.

1300 Minters Chapel Road

Suite 100 Grapevine

TX 76051 - USA

1 (435) 237 7408